The Ultimate Tiktok Video Size Guide for 2022 (2022)

TikTok has become one the fastest-growing social media platforms around today. The app has made it to over 150 countries, has over 1 billion users, with a whopping 200 million downloads from the U.S. alone. It’s a favorite for the 13 to 40 age demographic who have swarmed to the platform to create massive audiences and elevate their influencer status.

This brings us to how the platform operates, and more specifically, how to produce content with the right TikTok video size. This guide is about that and more. We’ll share other handy tidbits like video dimensions, what the actual maximum video file size is on Apple and Android smartphones, what TikTok video maximum length is, and share a web app you can use to optimize videos and upload them to TikTok. We’ll also share important guidelines for advertisers who want to win big on the platform.

The Ultimate TikTok Video Size Guide for 2022:

  • TikTok Video Maximum Size
  • TikTok Video Dimensions: Portrait or Landscape?
  • What is the Maximum Size of a TikTok Video?
  • What is the Length of a Video on TikTok?
  • Top Tips for TikTok Video Ads
  • Types of TikTok Video Ads
  • How to Optimize TikTok Videos With a Clideo
  • Upload/Select Your Video
  • Resize Your TikTok Video File
  • Download Your Resized Video

TikTok Video Maximum Size

TikTok maximum video size is broken into more than one measurement. Video size relates to the file size of a video. It also relates to the dimensions of TikTok videos when published on the platform. And considering there are variances for what you can upload to the platform, we’ve detailed what’s possible below.

TikTok Video Dimensions: Portrait or Landscape?

TikTok videos can be uploaded in portrait and landscape. Ideally, you want to produce videos that show in portrait as these are the norm. All social platforms offer vertical video. They improve consumption, something that any TikTok account holder wants to ensure to have the platform’s algorithm work in your favor.

As more of your content will be filmed with your smartphone, TikTok will automatically optimize it for portrait view. If you, however, want to switch yours to landscape, you’ll need to record it in landscape mode or upload a landscape-shot video to the platform. Alternatively, TikTok has a video mode button that appears when uploading videos.

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What is the Maximum Size of a TikTok Video?

Ever wonder what the largest video file size you can upload to TikTok is? The answers may you tilt your head. The app is available on iOS and Android, and there’s a variance in max file size.

Uploading a video from an Android mobile phone to TikTok will allow you to push all of 72 MB into the cloud. If you’re an Apple iPhone user, that number is just over 4x the amount. iOS users can upload as much as 287.6 MB.

While you are capped 60-second videos, and these file sizes may seem arbitrary, they’re not. If you’re a creator, you’ve undoubtedly experienced the pause before recording and the moment after you’ve created something. These bits are what should not make it to your published content. While the max file sizes differ between iOS and Android users, they help you use TikTok’s cutting tool to find and trim-off what shouldn’t show when you share content with the world.

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What is the Length of a Video on TikTok?

Videos started as 15-second clips, grew to 60-second clops, and now 3-minute videos may be on the cards and are in testing with certain users. The 3-minute video length was picked up by various sources towards the end of 2020.

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Source: twitter.com

It’s a step up from 15 and 60-second recording windows and could also be considered a gamble. Engagement is a major metric on all social media platforms. When TikTok introduced its 15-second videos, it proved that the short window allows for strong watch time and video completion numbers.

We think that the same applies to 60-second videos, and we’re looking forward to what 3-minute videos will show. 3 minutes will mean that the creators will have to produce more interesting and entertaining content to keep viewers engaged, or risk losing followers and being penalized by TikTok’s algorithm.

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How do you know if you can record 3-minute videos? Head to your app store and make sure you have the latest update of the app. Next, create a video to see if you have the option of recording for 3 minutes. This option is in testing and while some people have access to the option, TikTok has limited the pool to ensure that not too many creators and content are adversely affected by the potential new feature.

Top Tips for TikTok Video Ads

TikTok advertising officially made its way to market in 2019. It was one of the most anticipated opportunities for brands looking to cash-in on the 13 to 40 year old demographic. The platform introduced a collection of advertising solutions. They help target specific user groups, making it possible to narrow down who you’re drawing-in to drive awareness or sell to.

With the advent of TikTok advertising, the need to produce content that hits all the right notes became essential. What follows is a set of best practices to help you create effective TikTok videos using the TikTok video size values above.

Before we get into our top tips, let’s unpack TikTok ad types.

Types of TikTok Video Ads

TikTok offers standard and News Feed App Series Video Ads. There are a number of elements that differentiate ad types.

Here’s a look at each:

Placement

Standard Ads: TikTok in-feed ad

News Feed App Series Video Ads

BuzzVideo:

- BuzzVideo in-feed ad

- BuzzVideo details page ad

- BuzzVideo story ad

TopBuzz:

- TopBuzz in-feed ad

- TopBuzz details page ad

Babe:

- Babe in-feed ad

- Babe details page ad

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Ad Composition

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  • Standard Ads: Video creative + ad display image + brand or app name + ad description
  • News Feed App Series Video Ads: Video creative + brand or app name + ad description

Aspect Ratio

  • Standard Ads: 9:16, 1:1, or 16:9
  • News Feed App Series Video Ads: 16:9 or 1:1

Video Resolution

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  • Standard Ads: Resolution must be ≥540*960px, ≥640*640px, or ≥960*540px.
  • News Feed App Series Video Ads: No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.

File Type

  • Standard Ads: .mp4, .mov, .mpeg, .3gp, or .avi
  • News Feed App Series Video Ads: .mp4, .mov, .mpeg, .3gp, or .gif

Video Duration

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  • Standard Ads: 5-60s allowed. We suggest short videos of 9-15s.
  • News Feed App Series Video Ads: No limitation. We suggest short videos of 5-60s.

Bitrate (apply to both)

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≥516 kbps

File Size (apply to both)

≤500 MB

Profile Image (apply to both)

- Aspect Ratio: 1:1

- File Type: .jpg, .jpeg, .png

- File size: <50 KB

App Name or Brand Name (apply to both)

For app names, we support 4-40 characters (latin) and 2-20 (asian characters).

For brand names, we support 2-20 characters (latin) and 1-10 (asian characters).

Note:

- Emojis cannot appear in the app name or brand name.

- Punctuations and spaces will also occupy characters.

- Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.

Ad Description (apply to both)

For descriptions, we support 1-100 characters (latin) and 1-50 (asian characters).

Note:

- Emojis, "{ }" and "#" cannot appear in the description.

- Punctuations and spaces will also occupy characters.

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- Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.

1. Use Vertical Videos

Vertical video is the easiest way to share content. It’s optimized for smartphones, providing the best possible view of what you have to share.

2. Don’t Make it Long

9 to 15 second long videos are ideal for standard ads, while 60-second options are recommended for News Feed App Series Video Ads.

3. Grab Attention Immediately

All savvy marketers understand that social media users are pressed for time when it comes to scrolling for content. They can’t seem to get through as much as possible soon enough. To beat scrolling, use an engaging image that stops users in their tracks.

Clean and Clear used contrasting colors and hashtags to catch viewer attention. This ad generated 7.6 million impressions and 1.3 million clicks.

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3. Centre Your Content

Like many other social media platforms, TikTok has margins that automatically crop content you upload. Be sure that you follow the recommendations above, and more important elements like call to action copy to the center to make it pop.

4. Don’t Forget Music

There’s no getting around the music side of TikTok, it’s what makes the platform so powerful. Use music that’s appropriate for your ads, and if you can, make it as trendy as possible by studying what your target market is into.

5. Add a Strong Call-to-Action

Calls to action can be argued to be the point of marketing in some circles. You want users to take action and CTAs help deliver results. Make yours clear, compelling, personalized, and obvious. Don’t give users a reason to scroll without taking you up on an offer.

How to Optimize TikTok Videos With a Clideo

Have a video that isn’t your smartphone? Not sure how to optimize it for TikTok? This guide includes simple steps to take up to 20 different video file types and make them TikTok-ready in 3 steps.

Upload/Select Your Video

To get started, head over to Clideo.com. Next, Upload a video by choosing one from your personal computer, Google Drive, or Dropbox account. If your video is already published on YouTube, you can use it without having to download it first. Clideo will let you copy and paste the YouTube video URL or one from any other online resource.

Note: The tool lets you edit files up to 500 MB for free.

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Resize Your TikTok Video File

When your video is uploaded, the editor will open. Choose a preset or input custom dimensions.

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For TikTok videos, use 9:16 or 1:1 aspect ratio, or the ad ratios above. Next, crop your video and adjust the video with zoom and position selectors. Here, click the Fill button to crop the recording or “Fit” match the frame size.

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Clideo allows you to zoom your video in or out, and you can also change your video’s background color and select a format for the output file. When done, click the "Resize" button.

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Download Your Resized Video

We’re in the final stretch! Your video is ready to be saved. To make sure you’re happy with your creation, preview the video and ensure it hasn't lost quality. When satisfied, choose the file format you’d like to download your video in.

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Finally, click on the "Download" button. Videos can be saved to Dropbox or Google Drive.

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Create Amazing TikTok Videos

TikTok is an awesome platform. Its growth and market are primed for greater success. If you’ve been on the fence about the creation of optimized TikTok ads and videos, give these tips and tricks a try. They’ll help you produce better content to share with the world.

Looking for more on how to grow your presence on TikTok? We have a TikTok masterclass designed to help build your personal brand.

All Clideo images courtesy of Image: Clideo.com.

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The Ultimate Tiktok Video Size Guide for 2022 (15)

FAQs

How long should TikTok videos be 2022? ›

According to a report by WIRED, one in four of the most liked TikTok videos fall within the optimal recommended video length of 21 to 34 seconds.

What size should TikTok videos be? ›

Dimensions: TikTok video dimensions should be 1080×1920. Aspect ratio: The aspect ratio should be that of a standard smartphone screen, 9:16. 1:1 is also possible, but it won't take up the whole screen.

How do I make my TikTok full size? ›

Now if you want your video to fill the frame just click on it. And click fill the canvas.

How do I get better quality on TikTok 2022? ›

On the screen make sure allow high quality video is enabled. So this should be toggled to the right

How can I go viral on TikTok? ›

How To Go Viral on TikTok: 15 Ways
  1. Keep up with the latest trends.
  2. Use trending and relevant hashtags.
  3. Hop on trending audios.
  4. Create your own audio.
  5. Post consistently and regularly.
  6. Post at the right time.
  7. Interact with your followers.
  8. Interact with other users and posts.
2 May 2022

Why does TikTok crop my video size? ›

Like many other social media platforms, TikTok has margins that automatically crop content you upload.

What is the best resolution for TikTok? ›

TikTok is compatible with . MP4 and . MOV videos. As far as resolutions go, vertical aspect ratios seem to be the most popular given the mobile platform, so you should try to stick with 1080 x 1920 or at the very least 720 x 980 if you don't want your videos to look blurry.

Is 1080x1920 a 9x16? ›

1920 x 1080 is a 16:9 aspect ratio. By default, smartphones, DSLRs, and most modern camcorders record video at 1920 x 1080.

What is the best frame rate for TikTok? ›

Select 1080p video quality and 30 frames per second or higher for maximum TikTok video quality.

How do I upload 4k TikTok? ›

Tap on "More options" at the bottom, then toggle on "Upload HD" or "Allow high-quality uploads," depending on what version of TikTok you're running. The setting is off by default, but the switch stays on once you enable it, so you won't need to do it for future video uploads.

What format is TikTok videos? ›

Video orientation: vertical; Maximum video length: 15 secs for a single recording and up to 60 secs for several videos combined into one post; File size: 287.6 MB max for iOS devices and 72 MB max for Android smartphones; Supported formats: MP4 and MOV.

How do I format a TikTok video? ›

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Why is my TikTok not getting any views? ›

If your TikTok video has no views after an hour…

This may mean your video is “under review”. You'll typically get a notification telling you this. What does this mean? TikTok has to make sure videos are within their community guidelines.

Is 10k views on TikTok good? ›

Videos that get between 1000–3000 views mean you have a mid-tier account. Videos that get 10,000+ views mean you have a “head” account.

Why am I getting low views on TikTok? ›

Low engagement happens when users do not like or share your video and can cause TikTok to stop showing those videos as it is seen as unpopular content. Shadowban is a light ban on content creators when they violate minor terms of service, and that can be anything related to sharing sensitive content.

How can I get 1k followers on TikTok? ›

How to get 1,000 followers on TikTok
  1. Re-uploading videos with new hashtags.
  2. Share TikTok videos on other social media platforms.
  3. Use TikTok “Promote”
  4. Answer TikTok questions and refer to your post.
13 Jun 2022

What hashtags go viral on TikTok? ›

The most popular TikTok hashtags overall are: #foryou, #foryoupage, #fyp, #duet, #tiktok, #viral, #tiktokindia #trending, #comedy, and #funny.

How many views is a viral video? ›

There are simply too many videos with that many views to make them all stand out. It's safe to assume that currently, it's better to aim at gaining at least 5 million views to reap the benefits of going viral.

How do I resize a TikTok clip? ›

Resize your video for TikTok.
  1. Select. Upload a video from your device. Choose a video up to 1 hour long.
  2. Resize. Select TikTok from the drop down resize menu. Drag and scale the video to keep your subjects in the frame.
  3. Download. Instantly download your resized video clip.

What is the best aspect ratio for video? ›

A 16:9 ratio is typically seen as optimal because it is capable of the highest resolution. It is also easy to capture this aspect ratio on almost all devices. To determine which video aspect ratio is best for your content, consider its purpose and where you'll be broadcasting the video.

How do I change aspect ratio? ›

How to change the aspect ratio of a video - YouTube

How do I upload high quality TikTok? ›

With the TikTok app on your mobile device, you're allowed to upload videos with up to 1080P resolution. Thus, if you upload a 4K video, it will downscale to 1080p. And before uploading it to TikTok, resize your 4K video to 1080p.

How do I stop TikTok from killing quality? ›

You can toggle the Data Saver button to disable it and enjoy high-quality videos. The maximum video quality for TikTok is 1080p. If you record and upload a video that goes above this value, the uploaded video will be blurry.

How upload HD TikTok? ›

How To Upload HD Video to TikTok - YouTube

What ratio is 1200x628? ›

The recommended size is 1200 x 628 pixels. Use an aspect ratio of 1.91:1.

What resolution is 4K? ›

By comparison, 4K resolution is 2,160 pixels tall and 3,840 pixels wide (the term 4K is derived from the width – there is also a professional 4K standard that is 4,096 pixels wide). Combined, this equals nearly 8.3 million individual pixels in total, or four times as many pixels as Full HD.

What ratio is 1080x1350? ›

Ideal portrait photo size: 1080 x 1350 pixels, 4:5 aspect ratio. Portrait photos are one of the ways to post full pictures on Instagram without cropping them. They're also pretty easy to edit as well.

How long should a TikTok be to go viral? ›

Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral weeks after getting posted. Hence, there is no specific timeline for TikTok videos to go viral. Every video will have its own time of getting popular.

Why do my Tiktoks look blurry? ›

Check the screen resolution:

TikTok supports the maximum resolution of 1080p. Therefore whenever we upload a higher resolution video, it decreases its resolution to 1080p, which affects the video quality. To avoid this, you can resize your bigger resolution videos to 1080p before uploading them to TikTok.

How do I resize a 4K video to 1080p? ›

Simple Steps to Downscale 4K to 1080p with EaseFab Video Converter
  1. Load source 4K videos. Install and launch EaseFab Video Converter, then drag and drop your 4K footage to it. ...
  2. Select output format. ...
  3. Set 1080p resolution. ...
  4. Start to downscale 4K to 1080p.
24 Feb 2022

How do I convert 4K video to HD? ›

Go to FlexClip Video Converter and drop your 4k video directly or click the Browse Video button to upload your 4k video here. Set your desired video resolution (from 360p to 1080p), format, and quality level. Then tab the Start button to convert the 4k video.

Can you upload 60fps to TikTok? ›

Videos must be at least 3 seconds and no more than 60 seconds. Additionally, videos should have a frame rate of 23fps iirc with a max of 60fps.

Why is TikTok file size so big? ›

TikTok allows users to save videos as drafts, and some people can rack up hundreds of videos that all take up space on your device. If you want to clear some space, it may be a good idea to go through all of your drafts and delete the ones you don't want.

Who owns TikTok? ›

The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.

Where can I find TikTok templates? ›

How to use a TikTok video template
  • Tap the plus sign at the bottom of the screen to start a new video.
  • Select Templates. (You'll find it next to the Story label at the bottom of the screen.)
9 Aug 2022

Does TikTok have templates? ›

Open the TikTok app on your phone. Tap Post at the bottom of the screen. Now tap Templates in the bottom-right corner, and swipe left to browse TikTok's available templates. Above each template, you'll find its name, as well as the number of photos you need to upload for that particular template.

Who invented TikTok? ›

Zhang Yiming (Chinese: 张一鸣; born April 1, 1983 in Longyan, Fujian) is a Chinese internet entrepreneur. He founded ByteDance in 2012 and developed the news aggregator Toutiao and the video sharing platform TikTok (Douyin/抖音), formerly known as Musical.ly.

Do long videos do well on TikTok? ›

About 50% of TikTok users surveyed by the social media firm said they found videos longer than one minute to be “stressful,” while one in four of TikTok's highest-performing videos fall in the app's recommended optimal video length of 21-to-34 seconds, WIRED reported.

How long can a video be on Instagram 2022? ›

Instagram Video posts can be between 3 seconds and 10 minutes in length (60 minutes for selected accounts). If your video post is longer than 60 seconds then a preview will be played in the feed and users can choose to watch the remainder of the video on your profile.

Can a TikTok be too short? ›

While there is a hard limit on how long a TikTok can be, there's less firm information on how short a video needs to be. Technically, there doesn't seem to be anything stopping a creator from uploading a video as short as three seconds, but this is largely thought to be a bad idea.

Why can't I make 3 minute videos on TikTok? ›

You can record or post a 3-minute clip or a movie longer than 60 seconds on TikTok in two ways. The first option is to record and modify the video independently of the TikTok software before uploading it to your Tiktok profile. The second method is defined below within several steps for better understanding.

How long should a TikTok be to go viral? ›

Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral weeks after getting posted. Hence, there is no specific timeline for TikTok videos to go viral. Every video will have its own time of getting popular.

Do shorter videos get more views TikTok? ›

Tip #5: Make Shorter Videos

Because of this, it's vital to hook your audience within the first three seconds. Even though TikTok videos can be up to 10 minutes long, it's still a good idea to keep your content to a minimum. With shorter videos, viewers will most likely watch till the end or even on repeat.

How many hashtags should I use on TikTok? ›

Three to four hashtags for a video are recommended.

These should be a mix of those that are trending and those that describe your content as specifically as possible. Finally, users can easily follow their favorite hashtags on TikTok. You might even end up on your brand's profile and hit the follow button.

How long is a TikTok video? ›

TikTok videos can vary in length from 15 seconds up to 10 minutes.

What IG means? ›

What does IG mean? IG stands for the social media platform Instagram. It also sometimes short for I guess.

Did IGTV go away? ›

IGTV is no longer a thing, with Instagram rolling it into a new video format simply called Instagram Video.

How do I upload 4k TikTok? ›

Tap on "More options" at the bottom, then toggle on "Upload HD" or "Allow high-quality uploads," depending on what version of TikTok you're running. The setting is off by default, but the switch stays on once you enable it, so you won't need to do it for future video uploads.

What is TikTok canvas size? ›

Classic TikTok video dimensions and resolution are 1080 by 1920 pixels, the standard portrait size of most smartphones. Videos filmed within TikTok automatically use this canvas size, but you can use TikTok's Intelligent Optimization Tool or an online video editor to resize to these dimensions.

Who owns TikTok? ›

The news aggregator eventually became ByteDance — now valued at around $360 billion, according to PitchBook — and owns TikTok; its Chinese sister app, Douyin; and various education and enterprise software ventures.

What's the longest you can record on TikTok? ›

TikTok expands max video length to 10 minutes, up from 3 minutes.

Does TikTok have a time limit? ›

Scroll down and find the Digital Wellbeing . Click on Daily screen time and you can see the time limitation options. Choose between 40, 60, 90, or 120 minutes and set your using time limit..

What's the longest video you can put on TikTok? ›

TikTok will now let users post videos up to 10 minutes long.

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